Campaign creative inspired by Little Red Riding Hood
Social media promotion
Microsite
Event program
Poster, rack cards, and event badges
Brilliant! Marketing Campaign
Brilliant! is a unique fundraising event that supports mental health and addiction initiatives at St. Paul's Hospital. The 2015 production was themed "fairy tales" and features over 300 volunteers – models, dancers, hair stylists, makeup artists, musicians, and clothing designers.
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